This Week in Peachtree Corners: Town Center, Holcomb Bridge Rd

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Events at Prototype Prime 

February 8th: Join ATDC for a Lunch & Learn on “Finance for Entrepreneurs” from 11:30 to 1:30 PM with Brian Arnberger. Learn more and sign up here.

February 8th, 2017
11:30 to 1:30 PM
*Please feel free to bring your own lunch as lunch is not provided.
Directions and parking:
Prototype Prime
147 Technology Parkway
Suite 100
Peachtree Corners, GA 30092

February 22nd: Shahid Buttar, Director of Grassroots Advocacy at the Electronic Frontier Foundation will be leading a discussion entitled: Surveillance: Defense, Offense, and Why Nothing Less than Democracy is at Stake. The event will be from 5:30 PM until 8 PM. Learn more and sign up here. There is a $1 fee to register for this event.

The incoming administration has inherited the most expansive and omniscient surveillance tools ever developed by humankind. We’ll explore how street level surveillance extends the telephone and Internet dragnet revealed by whistleblower Edward Snowden to threaten not only your privacy, but also our democracy. We’ll discuss the history of the deep state, the emergence of mass surveillance, its bipartisan entrenchment, and also how concerned Americans from all walks of life can breathe new life into constitutional rights withering under an assault by the combined forces of government and technology.

Be Housed At Prototype Prime

Finally, we continue to accept applications for early stage hardware or software technology based startups. Interested in being a part of Prototype Prime? Apply here.


UPCCA Land Use Meeting 

Has work started on Twin Lakes?  What is getting built close Peachtree Elementary?  Where is the trail system going to be?  How will the city deal with the traffic in Peachtree Corners?  Do I need a permit to build a deck?

The UPCCA will provide answers to these questions and more on February 6th  at 7:00 pm at Christ King Lutheran Church located at 5575 Peachtree Parkway.

Mayor Mike Mason, Greg Ramsey (Public Works Director) and Diana Wheeler (Community Development Director) will give presentations on projects around the city, the comprehensive transportation plan, and permits needed for projects at your home.


Gwinnett Braves to Audition On-Field Emcees, Anthem Singers on February 25

Emcees must submit a video by February 20, singers must pre-register by February 22

LAWRENCEVILLE, GA – The Gwinnett Braves will hold auditions for on-field emcees and National Anthem singers on Saturday, February 25 at Coolray Field. Pre-registered singers and vocal groups will audition from 9 a.m. to 12 p.m., while pre-selected emcees will audition from 2 p.m. to 4 p.m. No walk-ups will be admitted entry to either audition.

Emcee Auditions:  All emcee candidates must turn in a registration form, resume and audition reel/video to the Gwinnett Braves by Monday, February 20. All materials may be e-mailed to Jillian Ward at Top candidates selected by the G-Braves will then be invited to perform live at Coolray Field on February 25. The winner of the audition and the next Coolray Field on-field emcee will be announced in March.


City of Peachtree Corners Update via City Councilmember Alex Wright (abbreviated)

Town Center update

Good news!  Cinebistro (one of two specialty theaters that were being recruited for the TC project) recently signed a contract with Fuqua (the developer).  With the anchor tenant now officially committed, all the other parts of the Town Center project should fall into place as many other contracts were contingent on the anchor tenant being secured.  Estimated close date for the deal is late February.  I am told dirt should start moving soon after as disturbance permits have already been approved.

Considering we’re about four years into this and we’ve seen multiple last minute requests for extensions by the developer I’m still a little nervous/skeptical that this deal is actually going to happen this time but hopefully we’re not going to have another ‘Lucy and the football’ moment.

A quick summary of the project

  • the DDA (or by extension the City) will sell about 13 acres to the developers (Fuqua for commercial and a separate developer for the town homes) for $550k per acre (what we paid for it).
  • the DDA will retain 8 acres of land
  • the 8 acres of land will contain a parking garage (the DDA will own), a botanical gardens, the Town Green (2 acres) and all the internal roads
  • Fuqua will build  about 10 restaurants (2 of which will front the Town Green), some very limited retail and the anchor site for Cinebistro
  • the residential developer will build 70-75 high end townhomes some of which will front on the Town Green
  • the City will pay for the parking garage, the roads and sidewalks and the Town Green (all of which the DDA will retain ownership of)
Trail System
The Council heard a presentation recently regarding a potential extension of the currently planned 11 mile trail system.  The extension would go down PC Circle from Holcomb Bridge almost to PIB or roughly 1 mile.  I’ve highlighted the extension in yellow in the picture below.
This map contains some other potential trail extensions including a greenway along Crooked Creek that would stretch roughly from where the Chick-Fil-A is all the way along the creek up where it goes into Sandy Springs as it crosses under Spalding.
The presentation was quite large (14 MB) so I did not attach as some people’s emails have a size filter.  However, if you would like to see it, please let me know and I will email it out to you.

Elections 2017

The Council recently approved the qualifying dates for the upcoming City Council races later this fall.  Posts 2, 4 and 6 are up this year.  The qualifying dates are 21-23 August.

Qualifying fee $240


Holcomb Bridge Road Redevelopment Road Overlay district

The Council continues to discuss ways to help spur private redevelopment of the Holcomb Bridge & PC Circle area.  Long time residents can remember when Holcomb Bridge was the equivalent of what the Forum is for us now – the commercial and entertainment nexus for the area.  Its gotten a little long in the tooth as have many of the apartment complexes along PC Circle.

Redevelopment Options include but are not limited to

1) Incentivizing developers to tear down aging facilities

2) Directly buying the properties and controlling the redevelopment directly

The cost of directly purchasing commercial or apartment property can be cost prohibitive due to the high occupancy rates which means property owners don’t have a lot of incentive to sell as many apartment complexes are cash cows.

I would note that the City of Marietta, facing a similar situation, floated a $68M bond to redevelop Franklin Road, which is very similar to PC Circle.  This has already born fruit for them with the announcement that the new MLS soccer team, Atlanta United, was going to build their $60M headquarters and training facility and Home Depot also announced the opening a massive new IT facility and 1000 jobs where aging apartments once stood.   Of course one big downside to this approach is borrowing money.

What we are currently considering is more of an Option #1 scenario where we would provide incentives to developers to tear down aging properties by offering more density (going up higher with more stories instead of going out).  The  redevelopment would have to be at least 50% non residential (i.e. mixed use). The program is designed to encourage older buildings to be torn down first.  The Council will be hearing public comment on this proposal at the February Council meeting on Feb 21.


Economic Development
Aldi taking shape
The Peachtree Marketplace shopping center continues to undergo massive changes with the construction of the infrastructure for the new Aldi well underway.  I was sad to see the Mellow Mushroom close but luckily we still have a nearby location in Johns Creek.
Adult Day Care
The Council recently approved a rezoning that would allow an older commercial building on PIB (just north of Winters Chapel) to be used as an Adult Daycare Center.  It would be open during the daytime for roughly 5 hours a day


Alex Wright, City Council – Post 3,  Mobile 770-315-1270

Disclaimer from Mr Wright
This update is not an official or unofficial City or Council document.  It is simply me sharing news I think you would find interesting and my occasional opinion.
Feel free to forward or share this newsletter as you see fit.
I hope you have found this information useful.  Please don’t hesitate to contact me with any questions, comments or concerns.



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