Sprouts, which describes itself as a neighborhood grocery store with the feel of an old-fashioned farmers market will be opening their Peachtree Corner’s location in August.
According to a recent Motley Food report, “Sprouts Farmers Market has great potential for one simple reason: It offers differentiation by selling healthy foods for less. Actually, “Healthy Living for Less” is the company’s tag line. The word “living” is used instead of “food” because Sprouts Farmers Market isn’t just about selling natural and organic food but educating its customers on the benefits of certain foods. No, these employees won’t hunt you down while you’re in the store, but they will be available if you have a question. This is a nice twist on the Whole Foods Market (NASDAQ: WFM ) concept.” [Read more here]
Funny, I recently saw a mailer from PUBLIX talking about health education and the benefits of healthy foods. Hadn’t seen a mailer from them like that before. Perhaps having more competition – Sprouts plans 10-15 stores in the metro area in the coming years – will be good for everyone.
Sprouts Farmer’s Market has been getting involved locally already. They were well represented at the Peachtree Corners Festival this past month and other areas like Lawrenceville and Snellville have seen donations from their local stores: $1,000 donation to the J.M. Tull-Gwinnett Family YMCA, as well as a $500 donation to the Community Garden.
Regulars seem to love the staples that Sprouts offers like farm-fresh produce, natural meats and nuts, grains and sweets in bulk. The surprisingly low pricing, particularly for organic and specialty products that would command a premium elsewhere, has become a great attraction for new customers.
Can’t wait for it to open.